Business Finance 2023 Marketing Management
2023 Using the University s Library database link provided in the Getting Started folder locate and review the following
Using the University’s Library database (link provided in the Getting Started folder), locate and review the following articles:
Dawar, N. & Bendle, N. (2019). Marketing in the age of Alexa. Harvard Business Review.
De Swann Arons, M.; van den Driest, F.; Weed, K. (2014). The ultimate marketing machine. Harvard Business Review.
Lafley, A. G. & Martin, R. L. (2017). Customer loyalty is overrated: Focus on habit instead. Harvard Business Review.
McGrath, R. G. (2017). Old habits die hard, but they do die. Harvard Business Review.
Levitt, T. (1975). Marketing Myopia. Harvard Business Review.
Reeves, M.; Love, C.; & Tillmanns, P. (2012). Your strategy needs a strategy. Harvard Business Review.
Rust, R. T.; Moorman, C.; & Bhalla, G. (2010). Rethinking Marketing. Harvard Business Review.
Simons, R. (2014). Choosing the right customer. Harvard Business Review.
After reviewing the articles, prepare a 500-word synopsis of the marketing management concepts and issues discussed in the articles.
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