Business Finance 2023 Discussion

2023 Review Chapter 19 Designing and Managing Integrated Marketing Communications Respond to the following prompt Pick a

  1. Review Chapter 19: Designing and Managing Integrated Marketing Communications
  2. Respond to the following prompt.
    • Pick a brand and go to its website. Locate as many forms of communication as you can find. Using the principles from Chapter 19, conduct an informal communications audit.
      • What did you notice?
      • How consistent are the different communications? Provide specific examples.

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